Designing a Deal Zone for budget shoppers
Designing a Deal Zone for budget shoppers
Designed and launched a dedicated deals hub for price-sensitive users, accessible directly from the bottom navigation. The page brings together all ongoing offers across the app into a single destination, making discovery easier, improving visibility for promotions, and driving higher engagement and conversion from value-seeking shoppers.
Designed and launched a dedicated deals hub for price-sensitive users, accessible directly from the bottom navigation. The page brings together all ongoing offers across the app into a single destination, making discovery easier, improving visibility for promotions, and driving higher engagement and conversion from value-seeking shoppers.
Key Outcomes
Key Outcomes
23%
23%
Traffic / Adoption Rate
Traffic / Adoption Rate
10%
10%
Contribution to Total Conversions
Contribution to Total Conversions
22%
22%
Add to Cart Rate
Add to Cart Rate
Timeline: 2025 - 3 weeks
Design Team: Urjasi Dutta, Murtuza Ali Hussainy
Design Leads: Ganesh Bansod, Waleed Alireza & Ali Kafil-Hussain
PM: Vishvesh Pandya