Launching Flipkart Minutes

Flipkart, India’s leading e-commerce marketplace, aimed to enhance its service offerings with the Flipkart Minutes platform, marking its second attempt at quick delivery. This service focuses on delivering products to customers within 10 minutes, catering to the fast-paced demands of metropolitan areas. As part of the founding design team for this service, we focused on building an efficient and intuitive user experience that integrated seamlessly with the larger Flipkart ecosystem.

Key Outcomes

Key Outcomes

10M

10M

Unique Monthly Visitors

Unique Monthly Visitors

19%

19%

Order Conversion Rate

Order Conversion Rate

24%

24%

User Retention Rate

User Retention Rate

Timeline: 2024 - 3 Months
Design Leads: Akshay M Jiwani & Ajith Sowndarajan
Design Team: Urjasi Dutta, Venkat Ramanan, Adarsh Malviya & Anwesha Bangabash
PMs: Rahul Gulati & Sana Hasan

Timeline: 2024 - 3 Months
Design Leads: Akshay M Jiwani & Ajith Sowndarajan
Design Team: Urjasi Dutta, Venkat Ramanan, Adarsh Malviya & Anwesha Bangabash
PM: Rahul Gulati & Sana Hasan

Like what you saw?
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©

Urjasi Dutta

2025

Like what you saw?
Let's talk about it!

I know you’re hovering over the button.
Just click it, promise I won’t bite.

©

Urjasi Dutta

2025

Like what you saw?
Let's talk about it!

I know you’re hovering over the button. Just click it, promise I won’t bite.

©

Urjasi Dutta

2025