Building a Design System for category landing pages

Worked on standardising the design of category landing pages that were previously built separately without any design template by third-party agencies, thus all looked entirely different. To solve this, we introduced a unified design system to align navigation, layout, and visual hierarchy, creating a cohesive browsing experience across the app and strengthening Flipkart’s platform behaviour.

Redesigned Category Landing Pages

Redesigned Category Landing Pages

Redesigned Category Landing Pages

Built using the new design system to create consistency and a more cohesive browsing experience.

Built using the new design system to create consistency and a more cohesive browsing experience.

Built using the new design system to create consistency and a more cohesive browsing experience.

Previous Category Landing Pages

Previous Category Landing Pages

Previous Category Landing Pages

Older category pages designed by third-party agencies, resulting in a fragmented and inconsistent user experience

Older category pages designed by third-party agencies, resulting in a fragmented and inconsistent user experience

Older category pages designed by third-party agencies,
resulting in a fragmented and inconsistent user experience

Key Outcomes

Key Outcomes

2%

2%

Engagement Uplift

Engagement Uplift

30%

30%

Decrease in Designing Time

Decrease in Designing Time

Timeline: 2023 - 3 Months
Design Leads: Sushrita Setty & Akshay M Jiwani
Design Team: Urjasi Dutta, Niyati Shah, Divya Dorothy Mithra, Ravi Tej, Muskan Kushwaha, Disha M

Timeline: 2023 - 3 Months
Design Leads: Sushrita Setty & Akshay M Jiwani
Design Team: Urjasi Dutta, Niyati Shah, Divya Dorothy Mithra, Ravi Tej, Muskan Kushwaha, Disha M

Like what you saw?
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©

Urjasi Dutta

2025

Like what you saw?
Let's talk about it!

I know you’re hovering over the button. Just click it, promise I won’t bite.

©

Urjasi Dutta

2025

Like what you saw?
Let's talk about it!

I know you’re hovering over the button.
Just click it, promise I won’t bite.

©

Urjasi Dutta

2025