Time Limited Offers
Time Limited Offers
Introducing time-sensitive coupons designed to create urgency and drive order placement across three distinct user cohorts.
Introducing time-sensitive coupons designed to create urgency and drive order placement across three distinct user cohorts.
TEAM
1 PD + 1 SPD + 1 VD + 1 PM
1 PD + 1 SPD + 1 VD + 1 PM
TIMELINE
1 month
1 month
Platform
Mobile - Android, iOS & Web
Mobile - Android, iOS & Web
Company
Noon Minutes
Noon Minutes
Time Limited Offers
Introducing time-sensitive coupons designed to create urgency and drive order placement across three distinct user cohorts.
What are we solving?
What are we solving?
We had three user cohorts slipping through the cracks: new users not placing their first order, dormant users who had stopped opening the app, and existing users who were abandoning their cart. The common thread across all three was a lack of urgency. There was nothing compelling enough to make them shop now rather than later.
We had three user cohorts slipping through the cracks: new users not placing their first order, dormant users who had stopped opening the app, and existing users who were abandoning their cart. The common thread across all three was a lack of urgency. There was nothing compelling enough to make them shop now rather than later.
We had three user cohorts slipping through the cracks: new users not placing their first order, dormant users who had stopped opening the app, and existing users who were abandoning their cart. The common thread across all three was a lack of urgency. There was nothing compelling enough to make them shop now rather than later.
How did we solve it?
How did we solve it?
Time-limited coupons gave us that lever. A relevant offer with a deadline creates a reason to act immediately. By placing that coupon across multiple touchpoints in the user journey, we could target each user cohort, and build urgency to checkout.
Time-limited coupons gave us that lever. A relevant offer with a deadline creates a reason to act immediately. By placing that coupon across multiple touchpoints in the user journey, we could target each user cohort, and build urgency to checkout.
Time-limited coupons gave us that lever. A relevant offer with a deadline creates a reason to act immediately. By placing that coupon across multiple touchpoints in the user journey, we could target each user cohort, and build urgency to checkout.
The Process
The Process
Key Considerations
Key Considerations
Creating a new DS component: Timer
Creating a new DS component: Timer
Creating a new DS component: Timer
A new design system component meant it had to be functional and adaptable from the start. We built variations of the timer to cover the range we'd require to integrate it across our app.
A new design system component meant it had to be functional and adaptable from the start. We built variations of the timer to cover the range we'd require to integrate it across our app.
A new design system component meant it had to be functional and adaptable from the start. We built variations of the timer to cover the range we'd require to integrate it across our app.
Merging the timer with existing designs
Merging the timer with existing designs
Merging the timer with existing designs
We already had a coupon design that users were habituated to, so changing it wasn't an option. Integrating the timer into that existing pattern without breaking familiarity was a difficult design problem. The result does the job, but we'd be the first to say there's room to improve.
We already had a coupon design that users were habituated to, so changing it wasn't an option. Integrating the timer into that existing pattern without breaking familiarity was a difficult design problem. The result does the job, but we'd be the first to say there's room to improve.
We already had a coupon design that users were habituated to, so changing it wasn't an option. Integrating the timer into that existing pattern without breaking familiarity was a difficult design problem. The result does the job, but we'd be the first to say there's room to improve.
The urgency factor
The urgency factor
The urgency factor
Adding a ticking timer across multiple touchpoints can feel aggressive fast. So we leaned into the visual design to make it feel delightful rather than demanding. We also couldn't auto-apply coupons, so the design had to do the work of making users notice and act quickly.
Adding a ticking timer across multiple touchpoints can feel aggressive fast. So we leaned into the visual design to make it feel delightful rather than demanding. We also couldn't auto-apply coupons, so the design had to do the work of making users notice and act quickly.
Adding a ticking timer across multiple touchpoints can feel aggressive fast. So we leaned into the visual design to make it feel delightful rather than demanding. We also couldn't auto-apply coupons, so the design had to do the work of making users notice and act quickly.
Development roadblocks
Development roadblocks
Development roadblocks
We built animations in Rive after seeing it used widely by other apps, but it bugged out our app experience while we were testing it out. Our development team integrated it, unintegrated it, and rebuilt everything in code. Not only was it a long detour, it also required more design changes.
We built animations in Rive after seeing it used widely by other apps, but it bugged out our app experience while we were testing it out. Our development team integrated it, unintegrated it, and rebuilt everything in code. Not only was it a long detour, it also required more design changes.
We built animations in Rive after seeing it used widely by other apps, but it bugged out our app experience while we were testing it out. Our development team integrated it, unintegrated it, and rebuilt everything in code. Not only was it a long detour, it also required more design changes.
Final Design
Final Design
the
the
experience
experience
that went
that went
live
live
Outcome
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