Hey 🙋🏻♀️
Hey 🙋🏻♀️
Hey 🙋🏻♀️
Welcome to Urjasi's portfolio!
Welcome to Urjasi's portfolio!
Welcome to Urjasi's portfolio!
Product Designer @ Noon Minutes
Product Designer @ Noon Minutes
Product Designer @ Noon Minutes
Yes, she’s writing about herself in third person, and yes, it’s a little awkward. Good design starts with awareness — of people, context, and yes, even the fact that the em dash made you think ChatGPT wrote this. That same awareness of how people interpret things, and using it to solve their problems — that’s what fuels her designs.
Yes, she’s writing about herself in third person, and yes, it’s a little awkward. Good design starts with awareness — of people, context, and yes, even the fact that the em dash made you think ChatGPT wrote this. That same awareness of how people interpret things, and using it to solve their problems — that’s what fuels her designs.
Companies I’ve Designed For
Companies I’ve Designed For
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Work
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Work
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Work
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Industry Experience
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Industry Experience
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Industry Experience
FEB 2025 - CURRENT
Product Designer, Noon Minutes
Working in a small, high-ownership team, building foundational product experiences for Noon’s quick commerce service ‘Noon Minutes’. Shaping end-to-end user experience across homepage, post-order functions, deals and coupons visibility, and rewards program to drive user retention and higher conversion.
FEB 2025 - CURRENT
Product Designer, Noon Minutes
Working in a small, high-ownership team, building foundational product experiences for Noon’s quick commerce service ‘Noon Minutes’. Shaping end-to-end user experience across homepage, post-order functions, deals and coupons visibility, and rewards program to drive user retention and higher conversion.
FEB 2025 - CURRENT
Product Designer, Noon Minutes
Working in a small, high-ownership team, building foundational product experiences for Noon’s quick commerce service ‘Noon Minutes’. Shaping end-to-end user experience across homepage, post-order functions, deals and coupons visibility, and rewards program to drive user retention and higher conversion.
NOV 2020 - JAN 2025
Visual & Experience Designer, Flipkart
Worked across multiple teams at Flipkart, including the founding design team for Flipkart Minutes, shaping the homepage experience in collaboration with product and business stakeholders. Built a design system for merchandise-focused pages and led the revamp of 8+ Beauty & General Merchandise landing pages, improving CTR by ~2% through better hierarchy and wireframes. Designed a new ad format for the ads monetisation team, increasing CTR by 60% and contributing to 47% of total ad spend; along with numerous other projects that shaped the Flipkart app experience.
NOV 2020 - JAN 2025
Visual & Experience Designer, Flipkart
Worked across multiple teams at Flipkart, including the founding design team for Flipkart Minutes, shaping the homepage experience in collaboration with product and business stakeholders. Built a design system for merchandise-focused pages and led the revamp of 8+ Beauty & General Merchandise landing pages, improving CTR by ~2% through better hierarchy and wireframes. Designed a new ad format for the ads monetisation team, increasing CTR by 60% and contributing to 47% of total ad spend; along with numerous other projects that shaped the Flipkart app experience.
NOV 2020 - JAN 2025
Visual & Experience Designer, Flipkart
Worked across multiple teams at Flipkart, including the founding design team for Flipkart Minutes, shaping the homepage experience in collaboration with product and business stakeholders. Built a design system for merchandise-focused pages and led the revamp of 8+ Beauty & General Merchandise landing pages, improving CTR by ~2% through better hierarchy and wireframes. Designed a new ad format for the ads monetisation team, increasing CTR by 60% and contributing to 47% of total ad spend; along with numerous other projects that shaped the Flipkart app experience.